Posted on January 14, 2013
A successful and effective SEO (search engine optimization) strategy is essential for any online-based businesses or blog. Whether you own a big company or you’re still starting a small one, having enough knowledge on how SEO works is a must. You should also learn the proper SEO strategies that will help you build a stronger presence for your small business.
To get things started, here are some of the most effective SEO strategies for local businesses.
Get the right keywords
Because of the new Google Penguin update, internet marketers and bloggers should be more cautious about keyword stuffing and creating anchor texts. That puts the keyword issue on top of this list. Instead of sticking to the keywords you know, it’s also advisable to discover ideal keywords for your business niche. There are tons of softwares and sites out there than can help you with this.
More visitiors equals more feedbacks
The more your buzz your business generates, the better your ranking on search engines. That also means that your small business can grow big in no time. Allowing your viewers and clients to participate in surveys and to provide feedbacks will show the search engines that many individuals are genuinely interested in your business. This can be done by creating your own surveys and having a feedback tab on your site. You can also utilize the following sites:
Stay close to quality links
Another SEO strategy that can effectively enhance your ranking in search engines would be to stay close to quality links. You can start from being in touch with sites related to your business niche and the next thing you know, quality links and a wide array of connections are tying in with your business.
Pay per click advertising
For small businesses, local pay per click advertising is one effective and effortless SEO strategy. Because a small business is likely to cater local customers, this is one way for the customers to find you instead of having it the other way around. Worry not because there are sites that expose advertisements in a wider scope. This means you can go for international clients as well once your company grows.
Create Compelling Content
Search engines are way too in love with lists. Whether that’s the top 10 product reviews you received or perhaps a how-to list for a certain project, it’s sure is worth it to create those. This way, search engines will be more attracted to your content.
Building your own website is indeed a great idea, but knowing how to do is faster is better. These SEO strategies may sound simple but each of this strategy plays a great role towards having a successful online business. Whether you’re a simple blogger or the head of a company, there will always be enough space for you in the virtual world.
Posted on January 9, 2013
As a business owner or a blogger, you should be able to build a strong reputation not only in the niche of your site but also in the entire internet world. This way, more and more people will have an interest to your site and your product. This reputation can be gained by providing your readers high quality content from time to time.
However, you should also ensure that you really have readers. This is where the indexing comes in. A high index means more readers, so how can you get that likable index?
Ping, ping, and ping some more
Pinging your website is somewhat like sending an alert message to directories and search engines. This should be done whenever you have a new write-up or article post. Although search engines always conduct their own new post hunting, there is no assurance that they will find yours. To ping your website means to assure that your new posts will be seen these search engines. Such tools that you can use are as follows:
Make social media your new best friend
The next step towards a faster indexing would be to use social media sites. Having Facebook, Pinterest and LinkedIn buttons on your site won’t only make it look more attractive. More to that it will also help search engines locate your site faster. This is because search engines are now giving more value to these social links. You can also incorporate your Facebook business account to your personal account.
The deeper the links, the better
After linking your websites to your social media sites and using Ping tools, you’re all set for the next step – building deeper links. Instead of creating backlinks leading to your homepage, you should also create backlinks leading to various posts on your site. This will make it easier for search engines to spot your new posts and index your site faster. Here are deeper link building techniques you can apply:
- Add the link of the latest post to your social media profiles
- Build accounts on web2. 0 sites and post high quality content
- Add post links (instead of homepage links) to your forum posts
Focus on authority blogs
High domain authority blogs are known to have thousands and millions of followers. Moreover, it would be wise to focus on such blogs and get in touch with other bloggers. You never know, perhaps they’ll in love your post and will link back to you. The trick here would be to add a link to all your posts. Whether that’s a comment or a fresh post, having a link will give others the chance to know more about what you’re really talking about.
This may appear like a brief guide for anything promising big results. Indeed it is short, and indeed it is effective. Indexing on search engines may be a big challenge at first but once you get the hang of it, everything else follows.
Posted on December 18, 2012
If you are using WordPress as your blog’s content management platform, there is a good chance that you are regularly bombarded with irritating spam comments. Spam comment is a very serious problem especially for very serious bloggers.
Thankfully, there are ways on how you can eliminate or (at least) reduce spam comments on your WordPress blog. Below are seven simple ways you could do this.
Use third party commenting like Disqus or even social networking sites
Third party commenting systems like Disqus and even commenting through social networking sites like Facebook and Twitter is a good way to ensure that the comments you are getting are from real people and not from spam bots.
Install a ReCAPTCHA plug-in on your blog
Installing a ReCAPTCHA plug-in on your blog is another simple yet effective way of reducing spam comments. ReCAPTCHA is a type of challenge response in which a commenter is required to type a code known as CAPTCHA code before being allowed to post his comments.
Close the comment threads on old blog posts
Closing the comment threads on old blog posts, preferably blog posts that are over 100 days old, can also prevent the spread of spam comments on your blog. Needless to say, many spam robots these days opt to post spam comments in older threads, hoping that the blogger will look pass on it.
Use the spam-catching filter Akismet
Using a spam-catching filter like Akismet is a tried and tested method of preventing spam comments on a typical WordPress blog. Akismet basically filters the comments posted on your blog and track-back spam comments.
Download and install the Not a Spammer plug-in
Not a Spammer is a popular plug-in that can help bloggers in reducing and filtering out spam comments. It works like a CAPTCHA code – only simpler. Instead of typing a code, a commenter is asked to simply click on a check box to validate his comment.
Allow commenting only for registered blog visitors
Another thing that you can do to reduce spam comments is to allow commenting privileges only to registered blog visitors. Most popular blog communities use this type of technique to prevent spam comments so why not try it?
Comment moderation for the first time commenter
Comment moderation for the first time commenter or even for every comment posted on your blog is also an effective way of reducing spam comments. The only downside of this is that the conversations on your blog’s comment threads are somewhat derailed or halted.
Posted on December 11, 2012
The internet has provided many enterprising individuals and businesses numerous opportunities to make money online. But the percentage of people actually making money from an online business remains to be low.
Many people are tricked into believing marketing “gurus” that preach easy ways to make money online. However, the secret to a successful online business is to find one that works with your expertise. So the next time you’re contemplating of starting your online money making campaign, here are four guaranteed ways to make money online.
Personal blogs have come a long way from being mere sites that provide people a personal medium for expressing their thoughts. But some of the most successful personal blogs have commanded thousands of followers making them an attractive place for marketing and advertising.
Paid guest posts for example command a high premium where advertisers pay for reviews of their products. Maximize your sites real estate by offering it as advertising space for links or banners. The more authority you command, the higher price you could demand from potential advertisers.
Making money through blogging may seem simple but this can also be the most time consuming of all the strategies mentioned. Building credibility takes time and is not for the impatient. However, blogging could also be the most rewarding if not the most entertaining way of making money online.
Affiliate marketing is another online money making method that is quite easy to maintain. All this requires is to find a popular product and promote it. You can earn by receiving a commission each time a product is sold.
A great place to find these products is by visiting clickbank.com. This gives you a list of products that you could easily market. A simple research could also give you a list of popular products that you could start your affiliate marketing campaign.
Aside from creating a website you could also build an email list where you could offer these products by providing discounts or including a link to the product.
This could be the most lucrative ways of making money online. The concept is simple. Look for a specific niche and research everything you could learn about it.
Niche marketing is all about finding a small target market looking for a specific product. You could start with a broader niche like clothes for example and then focus on summer clothing. The advantage of using this strategy is you could focus your marketing efforts on a small target rather than slugging it out with bigger competitors.
Niche Marketing Guideline:
Research your niche market
Find the best keyword
Build a simple website
Build your customer base
Start an Online Store
Rather than setting up a brick and mortar store, why not create a virtual store and sell your products online. The benefits are quite obvious, cheaper overhead costs, you could setup shop almost everywhere and you have a wider customer base.
The cost of creating an online store may pale in comparison to setting up a physical store. But it still requires a reasonable investment for starting your online store. The first thing is to look for a location which in this case is finding the perfect domain for your shop. Keyword research is crucial. It helps you determine what keywords should be included in your domain in order to come up with better search results.
Another place you should invest in is hiring a professional website developer. This guarantees that all product descriptions and payment methods are working properly.
Posted on December 7, 2012
Every webmaster knows the importance of creating an effective SEO strategy for building organic traffic to their site. But this could be a very difficult concept especially for people just starting their website.
Building an effective SEO campaign can be time consuming and when you’re focusing your efforts on strategies that have no real value then that’s time sent down the drain.
For link builders targeting websites which have been up for years is a good gauge for determining the quality of a website. The simple logic is that the older a website gets, the better its search engine rankings. Domain Age is but a bit of the SEO puzzle. This is so small that focusing your efforts on other strategies is a better alternative than just waiting for your website to put some years.
This could be frustrating for new webmasters who are left to think that the only way they could compete with more established websites is to rack in more years. A website’s overall quality is not determined by its age, but it is the combination of quality content and links that play a huge role in making a website an authority in its niche.
Tags, Tags and more Tags
I think most webmasters will be found guilty of this. We all know how easy it could be use keywords for tags and have it sprinkled all over the website. Most of us would place this on every place possible hoping Google’s search engine spiders would eventually find these and have our website get a nice SEO boost.
Meta Tags is another easy place to use keywords on your posts. We’ve all heard how optimizing our Meta Tags by placing our target keywords can be useful for helping us land in search results better. This might not hurt your website at first. But after using the same keywords for your tags over and over again you might find yourself being penalized for keyword stuffing.
One rule of thumb when it comes to quality SEO strategies is that the harder it is to employ, the better its quality in the eyes of Google.
The first steps that any new webmaster does when creating a site is to choose a domain name. Most of us for example would research our target keywords and find ways on how we could use it on our domain names. However, most of these keyword domains have already been taken. We are left with combining two or three keywords just to come up with an entirely original domain name.
Another thing that most new webmasters find themselves doing is constantly posting new content on their site. We find ourselves pressured to post two or three articles a day just to keep our content updated. Again, there must be a balance between keeping our content fresh and relevant.
We must always make it a point to keep our readers and visitors engaged. This could only be done by posting useful and informative articles. When you are left to choose between posting daily content and weekly quality updates, choose the latter.
Link building will always be an important aspect of any SEO strategy. Article marketing has long been a proven method of creating links back to your website. But with Google’s latest updates, the quality of this links has been subsequently downgraded. This has left many websites reeling from poor search results and some have even been penalized.
Again, the problem with this strategy is the relative ease of submitting poor quality articles stuffed with keywords all pointing back to your site.
Posted on November 20, 2012
This is especially true for Search Engine Optimisation.
Because there is no right or wrong way to do SEO, it means all you can ever do is try something out and see if it works.
If it does, great. Keep going.
If it doesn’t, you need to stop and refocus your energy.
But how do you tell if it’s working?
There’s really only true test: Check your Search Engine Ranking Positions (SERPs)
If you’re building links to a page and it’s not increasing your SERPs, then the link building you’re doing simply isn’t working and you need to find a new SEO strategy.
Tracking your SERPs used to be as simple as Googling a word and then seeing where your site ranked.
With all the advancements in search algorithms, those easy days are gone.
Now, every time you search for a word in Google, it takes into account a whole raft of different factors that effect your SERPs like:
– Search history
– Google plus likes
– Previous clicks
– And even your YouTube history!
All these additions have been added in to make your search results more closely match the kinds of sites you’re looking for. But in the process, they’ve made it very difficult to get an objective picture of whether or not your SEO work is paying off.
But there is a way around it.
There are services available that are able to get clear and objective SERPs, despite all these additions to the search algorithm’s. They use a combination of anonymous internet browsing and special filters from locations all around the world, to make sure they get an untainted snap shot of where you site stands.
The one I use and recommend is MicroSiteMasters.com
They have a really easy to use dashboard, very accurate reporting updated at least once per day, and they have a special plan that allows you to track 10 keywords for free.
You can check out just how simple it is to use and start measuring just how much of an impact your Search Engine Optimisation is having today.
Get your free plan here: MicroSiteMasters.com
Posted on November 20, 2012
For online marketers, collecting a list of potential customers can be a difficult task. Marketing strategies include the use of opt-ins or social media in an effort to generate a client email list. But building an email list is just half of the puzzle. Keeping them subscribed to your emails however, is another thing altogether.
An effective email marketing strategy increases your customer base and improves lead conversion. If you’re still in the dark why your email marketing strategy is going nowhere, then here are a few tips on how to increase email conversion and develop more leads.
Tip 1 Keep Content on Topic
If you’re planning to give discounts then this would be an exception. Stick to the plan. There must have been a good reason why people subscribed to your email list. Keep your emails within the limits of the products or topics contained in your website. This ensures that your subscribers get the exact information they want. Just imagine their reaction after receiving an email that talks about shoes when your website is all about home improvement. If you’re planning to pitch a new product for example, introduce it on your website first before telling it on your email.
Tip 2 Setting the Voice
Your first sentences determine the voice of your email. This gives you the opportunity to give readers an overview of what the email is all about. Place yourself in your customer’s shoes, would you spend 5 minutes of your time reading an email only to find out that you were not interested in the offer.
Giving your customers an overview of the email’s content gives them the option to opt out. You might not have landed a sale but it makes it easier for them to read your next email.
Tip 3 Responding to Comments or emails
Communication is a two way street. And responding to your customer’s emails makes them feel that there’s a person behind those messages. Customer feedback is also an excellent way of getting another perspective. It gives you an idea on what your customer thinks about your product and helps you plan a better way of selling it. This helps you create a healthy relationship with your potential customers, loyalty that could turn into profits.
Tip 4 Personal Branding
We should be able to connect our emails with our products or services. Effective personal branding helps people remember and associate each email with your business. Treat each email like a well crafted message. This helps you convey an image of professionalism, great for improving your personal reputation.
Tip 5 Tracking your Progress
Keep track of popular products and services and try shifting your marketing efforts towards these. There is a lot of email marketing software that provides these services. This gives you the option of monitoring if people are reading your emails or clicking links. Simple marketing software for example gives you an idea on what works and what is effective.